Meet the ALICE Theater: Immersive Cinema for any Museum

A temporary, shared, seated immersive theater that installs easily, adapts to your space, and delivers educational 360° storytelling for visitors of all ages and abilities.

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Find Out More About ALICE

Immersive Experiences Shouldn’t Be Complicated

Many museums have experimented with VR or immersive technology only to find it difficult to operate, uncomfortable for visitors, staff-intensive, or impossible to update with new content.  

ALICE was created specifically to solve these challenges while fitting naturally into museum workflows, visitor expectations, and educational outcomes.

What Is ALICE?

ALICE (Advanced Learning Immersive Cinema Experience) is a modular immersive theater delivered as a complete exhibit environment—seating, lighting, spatial audio, synchronized VR headsets, and a one-button control system. As a temporary exhibition, it transforms immersive films into collective experiences, similar to a planetarium or educational cinema.

a temporary VR Theater Designed for Museums

  • Seats groups comfortably for 15–20-minute films

  • Fully wheelchair accessible

  • Grounded, cinematic visuals suitable for first-time virtual reality visitors

  • Works within existing rooms with no construction required

  • Installed and supported by the Hammer & Anvil team

Key installation information:

People wearing virtual reality headsets and headphones in a dark room, with a bright screen in the background showing a Nature scene.

Why Museums Choose ALICE

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Reliable for Hourly Operation

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ALICE is delivered fully configured and runs through a simple one-button interface, allowing museum staff to operate it without technical expertise.

Fits Within Existing Spaces

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The modular theater adapts to galleries, classrooms, and temporary exhibition rooms without renovation.

Educationally Aligned Content

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Films are created with subject-matter experts to support learning outcomes in science, history, nature, and culture.

Comfortable and Accessible for All Visitors

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Seated, wheelchair-friendly, sensory-conscious design ensures an inclusive experience.

High Capacity for Busy Museums

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With configurations supporting 5 to 150+ visitors at once, ALICE can serve hundreds—or even over a thousand — visitors per day within a small footprint.

Consistently Fresh Programming

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A growing library of new films allows ALICE to return year after year as a renewed visitor attraction.

Strong Earned-Revenue Potential

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The high-capacity theater combined with a premium experience enables museums to generate meaningful earned revenue. Even a modest ticket add-on can produce substantial daily income due to the system’s capacity.

a temporary exhibit

Whether you host ALICE for three months or year round, you never have to worry about technical problems, equipment breakage or obsolescence. We repair, replace and refresh all equipment and our technical support team is ready to help during your rental period.

A Complete Immersive Theater, Delivered Ready to Use

ALICE is a fully assembled exhibit environment.

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  • Configurable rows

  • Supports wheelchairs and mobility devices

  • Comfortable for long-form educational viewing

Seating & Layout

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Synchronized High-Resolution Headsets

  • Up to 150+ headsets

  • Perfect synchronization for shared moments

  • Clear, grounded visuals designed to prevent discomfort

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The in-room audio system surrounds visitors with environmental sound on all sides and, even overhead, matches the 360° visuals.

Spatial Audio

Customizable ambient lighting and controlled environmental elements create a focused, cinema-like atmosphere that enhances immersion without altering existing gallery infrastructure.

Lighting & Environment

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One-Button Control Interface

Shows are launched, monitored, and scheduled through a single, museum-friendly interface.

Designed for Comfort, Curiosity, and Learning

Shared Immersive Storytelling

Visitors experience films together, creating conversation and collective discovery.

Engaging Without Overwhelm

Films run approximately 15–18 minutes—long enough for meaningful learning, short enough to avoid fatigue.

Ideal for School Groups & Families

Predictable timing and consistent throughput make it ideal for field trips, camps, and timed programming.

Returnable Programming

New educational films each year make ALICE a repeatable exhibit that continues drawing visitors.

Bring ALICE to Your Museum

Create an immersive educational experience that inspires visitors and supports your museum’s earned-revenue goals.

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