Meet the ALICE Theater: Immersive Cinema for Museums
A shared, seated immersive theater that installs easily, adapts to your space, and delivers educational 360° storytelling for visitors of all ages and abilities.
Immersive Experiences Shouldn’t Be Complicated
Many museums have experimented with VR or immersive technology only to find it difficult to operate, uncomfortable for visitors, staff-intensive, or impossible to update with new content.
ALICE was created specifically to solve these challenges while fitting naturally into museum workflows, visitor expectations, and educational outcomes.
What Is ALICE?
ALICE (Advanced Learning Immersive Cinema Experience) is a modular immersive theater delivered as a complete exhibit environment—seating, lighting, spatial audio, synchronized VR headsets, and a one-button control system. It transforms immersive films into collective experiences, similar to a planetarium or educational cinema.
A Shared, Seated Immersive Theater Designed for Museums
Seats groups comfortably for 15–20-minute films
Fully wheelchair accessible
Grounded, cinematic visuals suitable for first-time virtual reality visitors
Works within existing rooms with no construction required
Installed and supported by the Hammer & Anvil team
Key installation information:
Why Museums Choose ALICE
Reliable for Hourly Operation
ALICE is delivered fully configured and runs through a simple one-button interface, allowing museum staff to operate it without technical expertise.
Fits Within Existing Spaces
The modular theater adapts to galleries, classrooms, and temporary exhibition rooms without renovation.
Educationally Aligned Content
Films are created with subject-matter experts to support learning outcomes in science, history, nature, and culture.
Comfortable and Accessible for All Visitors
Seated, wheelchair-friendly, sensory-conscious design ensures an inclusive experience.
High Capacity for Busy Museums
With configurations supporting 5 to 150+ visitors at once, ALICE can serve hundreds—or even over a thousand — visitors per day within a small footprint.
Consistently Fresh Programming
A growing library of new films allows ALICE to return year after year as a renewed visitor attraction.
Strong Earned-Revenue Potential
The high-capacity theater combined with a premium experience enables museums to generate meaningful earned revenue. Even a modest ticket add-on can produce substantial daily income due to the system’s capacity.
A Complete Immersive Theater, Delivered Ready to Use
ALICE is a fully assembled exhibit environment.
Configurable rows
Supports wheelchairs and mobility devices
Comfortable for long-form educational viewing
Seating & Layout
Synchronized High-Resolution Headsets
Up to 150+ headsets
Perfect synchronization for shared moments
Clear, grounded visuals designed to prevent discomfort
The in-room audio system surrounds visitors with environmental sound on all sides and, even overhead, matches the 360° visuals.
Spatial Audio
Customizable ambient lighting and controlled environmental elements create a focused, cinema-like atmosphere that enhances immersion without altering existing gallery infrastructure.
Lighting & Environment
One-Button Control Interface
Shows are launched, monitored, and scheduled through a single, museum-friendly interface.
Designed for Comfort, Curiosity, and Learning
Shared Immersive Storytelling
Visitors experience films together, creating conversation and collective discovery.
Engaging Without Overwhelm
Films run approximately 15–18 minutes—long enough for meaningful learning, short enough to avoid fatigue.
Ideal for School Groups & Families
Predictable timing and consistent throughput make it ideal for field trips, camps, and timed programming.
Returnable Programming
New educational films each year make ALICE a repeatable exhibit that continues drawing visitors.
Bring ALICE to Your Museum
Create an immersive educational experience that inspires visitors and supports your museum’s earned-revenue goals.
